Video analytics
Video analytics shows how a single video is performing: how often it's loaded and watched, who watched it and for how long, and how it performs when it's embedded in an email. These analytics are available on all video types including Playlists and Compositions.
Open the video from your Library and select Show analytics. The Analytics panel has two tabs: View analytics and Email tracking.
View analytics
The headline numbers for this video across every place it's been shared or embedded.
| Metric | What it means |
|---|---|
| Loads | Times the video player loaded |
| Views | Times the video was played, including repeat views |
| Unique views | Distinct viewers |
| Avg. watch time | Average time watched per view |
| Watch time range | Shortest and longest watch times recorded |
| CTA clicks | Clicks on the video's call-to-action button (shows a dash when there are none) |
User breakdown
Every view of the video, one row per view, newest first.
| Column | What it means |
|---|---|
| Date | Date and time of the view |
| Name | The viewer, if known. Viewers who aren't identified show as Anonymous |
| Referrer | The page the viewer came from, if available |
| Country / Region | The viewer's approximate location |
| Watch time | How long that viewer watched |
| CTA clicked | Whether the viewer clicked the call-to-action (Yes or No) |
Email tracking
How the video performs when it's embedded in an email as an animated GIF preview.
| Metric | What it means |
|---|---|
| Loaded email embed | Times the GIF preview loaded when an email was opened |
| Clicked email embed | Times a recipient clicked the GIF to watch the video |
| Email tracking table | Each load and click, listed by Action type (Email embed load or Email embed click) and Time |