Advocacy analytics
Advocacy analytics has three tabs.
| Tab | Metric | What it means |
|---|---|---|
| Executive summary | Earned media value | A dollar value for advocate activity. See How EMV & cost avoidance are calculated |
| Executive summary | Cost avoidance | What the same impressions would cost as paid media |
| Executive summary | Advocacy posts created | Share posts and amplified posts created in the period |
| Executive summary | Activities completed | Shares, reactions and reposts by advocates |
| Executive summary | Reach | Members reached on amplified posts, plus advocate follower reach |
| Executive summary | Social interactions | LinkedIn reactions, comments and reposts on share posts and amplified posts |
| Executive summary | Share posts published | Posts advocates published to LinkedIn from Vouch |
| Executive summary | Active advocates | Advocates with activity, and their share of the roster |
| Activity | Daily activity | Activities completed, Reach, Social interactions and EMV by day |
| Activity | Share posts | Per post: Posts, Potential reach (the sum of advocate follower counts at posting), Interactions, EMV |
| Activity | Amplified posts | Per post: Reach, Reactions, Comments, Reposts, Interactions, EMV; plus Amplification over time and Interaction mix |
| Advocate leaderboard | Summary | Active advocates, New advocates, Avg actions per advocate, Avg reach per advocate |
| Advocate leaderboard | Leaderboard | The top 15 advocates by Actions, Shares, Reactions, Reposts, Reach and Last active |
| Advocate leaderboard | Actions by day | Shares, reactions and reposts per day |
Filter every tab by date range (Last 7, 30 or 90 days, or Year to date) and by Advocacy tag. Download any table or chart with Download CSV. The Leaderboard button on the Advocacy page opens the Advocate leaderboard.
Related: How EMV & cost avoidance are calculated