Advocacy analytics
Advocacy analytics shows how your Vouch advocacy program is performing. To access the reports open the Analytics page and select Advocacy.
Filter any Advocacy analytics report by date range, distribution tags, or project
Executive summary
A one-page view of the value and reach of your program, ready to share with stakeholders.
| Metric | What it means |
|---|---|
| Earned media value (EMV) | A dollar value for advocate activity: (social interactions × per-interaction rate) + (share posts × per-post rate). Hover the ⓘ icon to see the full calculation for your period. |
| Cost avoidance – CPM | Estimated cost to get the same impressions through a LinkedIn CPM campaign |
| Cost avoidance – CPC | Estimated cost to get the same clicks through a LinkedIn CPC campaign |
| Advocacy posts created | Share posts and amplified posts created in the period |
| Activities completed | Total numer of shares, reactions, comments and reposts completed by advocates. |
| Reach | Members reached on amplified posts, plus the follower reach of advocates’ share posts |
| Social interactions | LinkedIn reactions, comments and reposts on share posts and amplified posts |
| Share posts published | Total number of times Advocates have shared these assets to their LinkedIn profiles. |
| Active advocates | Advocates with activity in the period, and what percentage of your roster they are |
| Program activity (chart) | Daily advocate activity as bars, with lines for the number of Share and Amplification requests |
Activity
A day-by-day and post-by-post breakdown, so you can see what’s working.
Share posts: content advocates published to LinkedIn from Vouch.
| Metric | What it means |
|---|---|
| Posts | Publications by advocates in the period |
| Potential reach | The sum of advocate follower counts at the time of posting |
| Interactions | LinkedIn reactions, comments and reshares on those posts |
| EMV | Posts × per-post rate, plus interactions × per-interaction rate |
Amplified posts: existing LinkedIn posts that advocates boosted by reacting, commenting or reposting.
| Metric | What it means |
|---|---|
| Reach | Members reached on amplified posts |
| Interactions | Reactions, comments and reposts |
| EMV | Interactions × per-interaction rate |
| Amplification over time | LinkedIn interactions on amplified posts, by day |
| Interaction mix | The split between reactions, comments and reposts |
| Amplified posts table | Per post: Reach, Reactions, Comments, Reposts, Interactions and EMV |
Advocate leaderboard
Who is driving your program. Use it to recognise your top advocates and find people to re-engage. You can also open it from the Leaderboard button on the Advocacy page.
| Metric | What it means |
|---|---|
| Active advocates | Advocates with activity in the period, out of the total on your roster |
| New advocates | Advocates whose first recorded activity falls in this period |
| Avg actions per advocate | Average actions across active advocates |
| Avg reach per advocate | Average follower reach of their share posts |
Leaderboard: the top 15 advocates, ranked against every advocate in the selected period. Columns are Actions, Shares, Reactions, Reposts, Reach and Last active. A NEW badge marks advocates whose first activity was in this period. To get the full list beyond the top 15, use Download CSV.
Actions by day: shares, reactions and reposts per day across all advocates.