Writing good prompts

The more specific your prompt, the less you'll need to fix afterwards. Say what you want to create, who it's for, and any details that matter.

Tips

  1. Name the thing you want: a project, request, Sync, playlist, composition or social tile.
  2. Give the details you'd give a colleague: audience, number of questions, length, tone, template, due date.
  3. Refer to existing content by name: "use the Graduate Stories 2027 project" or "only videos tagged Engineering".
  4. Build in steps for bigger jobs: create the project first, then the request, then the composition. Check each step as you go.
  5. Refine the result: follow up with "make it shorter", "swap the second clip" or "use our Brand Dark template".

Examples

Instead of Try
Make a video Build a 60-second composition from the Graduate Stories 2027 project about first-week experiences, using the Brand Dark template
Create a request Create a request in the Graduate Stories 2027 project with 3 questions for recent grads about their first month, friendly tone
What are people saying? Summarise the main themes in responses to the Why Vouch request and list the top 10 keywords
Find some clips Find 5 clips where engineers talk about mentoring, under 20 seconds each